For the launch of the RAB 2024 Replica Collection, Qudrai created a series of high-impact motion assets to energize the campaign and spotlight the new product line. Our scope focused on producing four dynamic product reels, each crafted to highlight key pieces from the collection with clean transitions, branded animations, and a modern, fast-paced visual language aligned with the Red Bull aesthetic. The goal was to create thumb-stopping content optimized for social media — designed to excite fans, drive traffic, and bring the replica items to life through motion storytelling.