Sports — Football
Visual creatives
2026
To drive commercial momentum during the Season Sale, our team produced a full multi-channel asset suite for FC Red Bull Salzburg's 30% off campaign. The campaign covered the club's official website, the Red Bull Shop, in-stadium screens including the videowall and Bull Shop displays, a dedicated newsletter design, and an element that extended the campaign into the physical retail space - bespoke window stickers for the Bull Store.
The addition of in-store window graphics brought the campaign beyond the digital and screen environments, turning the Bull Store itself into an active campaign surface and ensuring the 30% off message was unmissable for anyone walking past or entering the shop.
The asset suite was built to serve every channel consistently, from digital storefronts to physical retail, each format adapted to its own context and audience:
Website & E-commerce - assets were produced for both the FC Red Bull Salzburg official website and the Red Bull Shop, covering all required formats for product and campaign pages, ensuring a sharp and unified presentation of the sale across both platforms throughout the campaign window.
In-Stadium Screens - the Season Sale was promoted across the stadium environment through dedicated adaptations for the videowall and Bull Shop screens, translating the campaign's visual identity into large-format placements designed to capture attention in a live matchday setting.
Newsletter - a dedicated newsletter design was crafted for the campaign, bringing the 30% off offer directly into the inboxes of the club's subscriber base with a visually cohesive and conversion-focused layout serving as a key owned-channel driver of traffic and sales.
Bull Store Window Stickers - beyond the digital and screen formats, the campaign was extended into the physical retail environment through custom window sticker designs for the Bull Store. These graphics turned the shop's windows into a high-visibility campaign placement, communicating the sale to foot traffic and ensuring a consistent brand presence at the point of purchase itself.
The result was a fully integrated sale campaign, coherent in identity across digital, screen, email and physical retail, ensuring the 30% off message reached the fanbase at every touchpoint, whether they were online, in the stadium, or walking past the store.
