Sports — Football
Visual creatives
2026
Transfermarkt is the world's leading football data and transfer valuation platform - a reference point for clubs, agents, analysts, journalists and fans across the globe. With an audience that spans every level of the game, the challenge is not just presenting data, but making it feel alive, relevant and worth sharing.
Our ongoing collaboration with Transfermarkt focuses on translating their most valuable asset - data - into social media content that is as visually compelling as it is informative. The work spans two distinct creative territories: analytical concepts that give structure and clarity to complex football statistics, and creative concepts that reframe data through culture, storytelling and visual identity - turning numbers into content people actually want to engage with.
Each piece of content begins with a single question: what is the most compelling way to present this information to a football audience? The answer shifts depending on the data, the moment, and the format - but the approach is always rooted in a clear creative concept before a single graphic element is placed.
Analytical Concepts - for data-heavy content, the priority is clarity without sacrificing visual quality. Transfer valuations, market value rankings, squad comparisons and statistical breakdowns are structured into graphic systems that are easy to read at a glance, built for the scroll, and designed to position Transfermarkt as the definitive authority on football data. These are not infographics - they are editorially designed data pieces with a strong visual point of view.
Creative Concepts - alongside the data-driven work, a range of more conceptually driven pieces explore how Transfermarkt's data can intersect with football culture, storytelling and timely narratives. These concepts use the platform's unique data as a creative springboard - building content that feels fresh, shareable and culturally tuned in to what football audiences are talking about.
Reels & Motion - selected concepts were extended into short-form video content, bringing motion and pacing to data and creative narratives that benefit from a dynamic format. Each reel was built to perform natively in a social feed environment - punchy, well-paced and designed to hold attention from the first frame.
The Transfermarkt collaboration represents a different kind of creative challenge from a traditional campaign brief. There is no product to sell and no event to promote - the content itself is the value. Every graphic and every reel has to earn its place in the feed on the strength of the idea alone.
The work sits at the intersection of design, data and football culture - and that intersection is exactly where Transfermarkt's social presence needs to live. The ongoing nature of the collaboration means the creative system continues to evolve, with each new concept building on a growing visual and strategic understanding of what resonates with one of football's most knowledgeable and demanding audiences.
