Sports — Football
Visual creatives
2026
To support the King Collection sale campaign of FC Red Bull Salzburg, our team produced a full-scale, multi-channel asset suite spanning digital, in-stadium, and paid media. The campaign covered the club's own website, the Red Bull Shop, physical screens across the stadium environment, and targeted paid advertising on Meta (Facebook & Instagram) — ensuring the collection reached fans across every relevant touchpoint.
The project required a cohesive visual identity that translated consistently across very different surfaces: from high-resolution e-commerce imagery to large-format stadium displays, each with their own technical and contextual demands.
The campaign touched every major consumer touchpoint available to the club, requiring close attention to format, context, and audience at each stage.
Website & E-commerce — assets were produced for the FC Red Bull Salzburg official website and the Red Bull Shop, covering all required formats for product presentation and campaign pages, ensuring a consistent shopping experience across both storefronts.
In-Stadium Screens — the King Collection was promoted across the physical stadium environment, including the videowall and screens in key areas such as the VIP zone and the in-stadium Bull Shop. These large-format placements required dedicated adaptations — content that reads at scale, in a high-energy live environment, to an audience already immersed in the club's atmosphere.
Paid Social — Meta (Facebook & Instagram) — to drive reach and conversions beyond the existing fanbase, the campaign extended into paid advertising on Meta platforms. This meant producing assets specifically engineered for performance: formatted for feed and story placements, designed to stop the scroll while staying on-brand, and tailored to the different intent levels of a cold vs. warm audience.
The result was a fully integrated campaign package — consistent in identity, adapted in execution — driving King Collection sales across every channel, whether fans were browsing online, visiting the stadium, or scrolling through their feed.
