Sports — Football
Visual creatives
2025
Ahead of the December 2025 holiday season, our team produced a full-scale, multi-channel asset suite to support the FC Red Bull Salzburg Advent Calendar campaign. The campaign promoted the club's official Advent Calendar across the club's own website, the Red Bull Shop, physical screens throughout the stadium environment, and targeted paid advertising on Meta (Facebook & Instagram) — bringing the seasonal campaign to fans across every relevant touchpoint before the holiday month kicked off.
Beyond static assets, the campaign also included video productions specifically created for the stadium's videowall and the in-stadium Bull Shop screens, adding an extra layer of impact to the in-venue experience.
The campaign spanned every major consumer touchpoint available to the club, with the added complexity of delivering both static and video content across different environments and audiences.
Website & E-commerce — assets were produced for the FC Red Bull Salzburg official website and the Red Bull Shop, covering all required formats for product presentation and campaign pages, ensuring a consistent and seasonally engaging shopping experience across both storefronts.
In-Stadium Screens — the Advent Calendar was promoted across the physical stadium environment, including the videowall and screens in key areas such as the VIP zone and the in-stadium Bull Shop. Large-format static adaptations were produced alongside dedicated video content, crafted to capture attention in a live matchday environment and bring the holiday campaign to life at scale.
Paid Social — Meta (Facebook & Instagram) — to drive reach and conversions beyond the existing fanbase, the campaign extended into paid advertising on Meta platforms. Assets were formatted for feed and story placements, designed to perform in a competitive holiday advertising window while staying true to the club's visual identity.
The result was a fully integrated seasonal campaign — combining static and video content, consistent in identity and adapted in execution — driving Advent Calendar sales across every channel in the critical weeks leading up to December 2025.
