Sports — Football
Visual creatives
2025
For the FC Red Bull Salzburg Winter Collection, our team delivered one of the most creatively ambitious campaigns in the project roster — a fully integrated, multi-channel campaign built around a unique visual concept that combined studio photography with AI-generated winter environments. The result was a distinctive, immersive aesthetic that brought genuine seasonal atmosphere to the collection, going far beyond standard product presentation.
The campaign covered the full channel mix: the FC Red Bull Salzburg website, the Red Bull Shop, in-stadium screens including the videowall and Bull Shop displays, paid advertising on Meta (Facebook & Instagram), an Instagram carousel, and a dedicated newsletter design — making it the most comprehensive campaign scope across the portfolio.
The creative foundation of the campaign was built in two stages. First, products and talent were captured through a dedicated studio shoot, providing clean, high-quality imagery as the raw material. Those studio assets were then enhanced using AI, layering in rich winter atmospherics — snow, frost, cold-light environments — that would have been impossible or impractical to achieve on location. The fusion of real photography and AI-generated visuals gave the Winter Collection a premium, editorial feel that stood out across every placement.
From that core visual identity, the asset suite was built out across every touchpoint:
Website & E-commerce — campaign and product assets were produced for both the FC Red Bull Salzburg official website and the Red Bull Shop, maintaining a consistent winter visual language across both storefronts and all required formats.
In-Stadium Screens — static adaptations were produced for the videowall, VIP area screens, and the in-stadium Bull Shop, translating the winter aesthetic into large-format placements designed to resonate with a live matchday audience.
Paid Social — Meta (Facebook & Instagram) — performance-focused assets were created for feed and story placements across Facebook and Instagram, engineered to capture attention in a busy winter advertising window while staying visually cohesive with the broader campaign.
Instagram Carousel — a dedicated carousel format was designed specifically for Instagram, allowing the Winter Collection to be presented as a sequential, story-driven visual experience — showcasing the collection in depth and making full use of the format's engagement potential.
Newsletter — a bespoke newsletter design was crafted for the campaign, bringing the winter visual world directly into the inboxes of the club's subscriber base and providing a high-quality owned-channel touchpoint to drive traffic and sales.
The Winter Collection campaign stands out in the portfolio not just for its breadth, but for its creative ambition. The decision to blend studio photography with AI-generated visuals elevated the campaign beyond a standard product release into something with a genuinely distinct identity — one that felt editorial, seasonal, and premium across every format it appeared in.
The full-channel coverage, from stadium screens to newsletter inboxes to paid social feeds, ensured the collection had maximum visibility throughout the campaign window. It is a strong example of how a unified creative concept, when properly adapted and executed across a wide range of formats and contexts, can drive both brand impact and commercial results simultaneously.
