Sports — Football
Visual creatives
2025
In October 2025, our team supported the debut of the FC Red Bull Salzburg Emboss Collection with a full multi-channel asset suite, bringing the collection's distinctive textured identity to life across every major club touchpoint. The campaign spanned the FC Red Bull Salzburg website, the Red Bull Shop, and the full in-stadium screen environment — including the videowall and Bull Shop displays.
The Emboss Collection, with its tactile and detail-driven aesthetic, demanded a visual approach that could communicate the quality and craft of the product across both digital storefronts and large-format physical placements.
The asset suite was built to serve every channel consistently while respecting the specific demands of each environment:
Website & E-commerce — assets were produced for both the FC Red Bull Salzburg official website and the Red Bull Shop, covering all required formats for product and campaign pages, ensuring a sharp and coherent presentation of the collection across both platforms.
In-Stadium Screens — the Emboss Collection was brought into the live matchday environment through dedicated adaptations for the videowall and screens across key stadium areas, including the Bull Shop. Large-format placements were crafted to highlight the collection's defining detail work in a high-visibility, high-energy setting.
The result was a clean, focused launch campaign — built around the collection's core visual identity and delivered consistently across digital and physical channels, giving the Emboss Collection a strong and well-coordinated entry into the market in the October 2025 window.
