Sports — Action Sports
Visual creatives
2025
For the Red Bull Rampage Summer Sale, our team was brought in to lead the creative direction of the campaign from the ground up - starting with the key visual, which set the visual identity and tone for everything that followed. From that foundation, we produced a full asset suite covering all required formats for the web shop and paid social media advertising, ensuring the campaign landed with consistency and impact across every placement.
Red Bull Rampage is one of the most visually charged events in the action sports world, and the Summer Sale campaign needed assets that could carry that energy into a commercial context without losing the raw, high-adrenaline identity the event is known for.
The project was structured around a single strong creative concept, built outward into every required format:
Key Visual - the campaign began with the development of a central key visual, establishing the creative direction, composition and visual language that would run consistently across all subsequent assets. This anchored the campaign and ensured every format felt part of one cohesive campaign identity rather than a loose collection of individual pieces.
Web Shop Assets - from the key visual, a full set of e-commerce assets was produced covering all required formats for the Red Bull web shop, adapting the campaign's visual identity to product and campaign page specifications while maintaining sharpness and coherence across every size and placement.
Paid Social Media - performance-focused assets were produced for social media advertising placements, formatted for feed and story environments across platforms. Each adaptation was built to retain the visual impact of the key visual at smaller formats, designed to stop the scroll and drive traffic in a competitive summer advertising window.
The result was a tight, visually driven campaign - rooted in a strong key visual and executed consistently across retail and paid social, bringing the Rampage identity into a commercial summer sale moment without compromising on creative quality.
