Sports — Football
Visual creatives
2025
To close out the season on a strong commercial note, our team delivered a full multi-channel asset suite for the FC Red Bull Salzburg End of Season Sale campaign. The campaign covered the club's official website, the Red Bull Shop, in-stadium screens including the videowall and Bull Shop displays, and a dedicated newsletter design — ensuring broad reach across both digital and physical environments.
The campaign's creative centrepiece was a bespoke loop video featuring a 3D effect in which the club's iconic pentagon and sale visuals orbit dynamically around a player — bringing motion, depth and premium production quality to the in-stadium experience and elevating the campaign well beyond a standard sale asset package.
The dual-market scope made this one of the most demanding briefs in terms of adaptation and coverage, requiring a clear creative system that could flex across contexts without losing coherence:
Website Assets · Europe & USA - assets were produced for both the European and US versions of the FC Red Bull Salzburg website, with each market receiving dedicated adaptations. Beyond format differences, the campaign needed to speak authentically to two distinct audiences, ensuring the College Collection felt relevant and on-point whether the customer was browsing from Salzburg or San Francisco.
Social Media · All Networks - the campaign was rolled out across all major social media platforms, with assets produced and adapted for each network's specific format requirements and audience behaviour. The College Collection's lifestyle angle gave the campaign natural social appeal, and the full-network coverage ensured maximum organic reach across every platform the club operates on.
Paid Social Advertising - performance assets were produced for paid placements across social platforms, engineered to drive traffic and conversions in both the European and US markets. Each asset was built to carry the campaign's visual identity into a paid context while staying optimised for the specific demands of advertising placements - clear, scroll-stopping and conversion-focused.
Creative Carousel - the highlight of the campaign's social presence was a dedicated creative carousel, built directly around the collection's official shooting. Rather than a standard product grid, the carousel was designed as an immersive, sequential visual experience - guiding the audience through the College Collection piece by piece, with composition and pacing crafted to hold attention and showcase the collection's full range in the most compelling way possible.
The College Collection campaign stands out in the portfolio for both its geographic reach and its creative depth. Operating across two markets simultaneously demanded a level of strategic clarity in the creative system that kept every asset recognisably part of the same campaign, while respecting the nuances of each audience.
The creative carousel, built from the collection shooting, elevated the campaign beyond a standard product release - turning the social presence into an editorial moment that matched the collection's lifestyle positioning. Paired with full-network organic coverage and targeted paid distribution across Europe and the USA, the result was one of the most complete and far-reaching campaigns in the FC Red Bull Salzburg project roster.
