Sports — Football
Visual creatives
2025
For the FC Red Bull Salzburg Earth Day Jersey, our team produced a full multi-channel asset suite timed around one of the most purpose-driven releases in the club's calendar. The campaign covered social media, paid advertising, the Red Bull web shop, and the in-stadium screen environment - including the videowall and Bull Shop displays - ensuring the jersey reached fans across every major digital and physical touchpoint.
The Earth Day jersey carries a message that goes beyond product - it sits at the intersection of sport, culture and environmental awareness, and the campaign assets needed to honour that context while still driving commercial results across every channel.
The asset suite was built to serve both the purpose-driven narrative of the Earth Day moment and the commercial objectives of a jersey release, with each channel adapted accordingly:
Social Media - assets were produced for the club's social media presence across platforms, designed to communicate the Earth Day jersey's story in a visually compelling and contextually appropriate way. The environmental angle gave the campaign a strong organic hook, and the social assets were crafted to reflect that - balancing product presentation with the significance of the occasion.
Paid Advertising - performance-focused assets were produced for paid placements across social platforms, adapted for feed and story formats and built to drive traffic and conversions while staying tonally aligned with the Earth Day message. The campaign needed to sell without losing the authenticity of the cause-driven context.
Web Shop Assets - a full set of e-commerce assets was produced for the Red Bull web shop, covering all required formats for product and campaign pages and ensuring a clean, consistent presentation of the jersey across the online retail environment.
In-Stadium Screens - the Earth Day Jersey was brought into the live matchday environment through dedicated adaptations for the videowall and Bull Shop screens, translating the campaign's visual identity into large-format placements built to resonate with fans inside the stadium on matchday.
The result was a cohesive, cause-aware campaign - commercially focused but creatively respectful of the Earth Day context - delivering the jersey across digital, paid and physical channels with consistency and intent.
