Sports — Ice Hockey
Visual creatives
2025
At the close of the competitive season, our team produced a full multi-channel asset suite to support the EHC Red Bull München End of Season Sale campaign. The campaign spanned the club's own store, the Red Bull Shop, paid advertising on Meta (Facebook & Instagram), and a dedicated newsletter campaign design — ensuring the sale reached the fanbase across both owned and paid channels with a consistent and compelling visual identity.
The End of Season Sale represented a key commercial window for the club, requiring assets that communicated urgency and value while staying true to the EHC Red Bull München brand.
The campaign was built to perform across every channel in the mix, each with its own audience context and technical requirements:
Website & E-commerce — assets were produced for the EHC Red Bull München store and the Red Bull Shop, covering all required formats for product and campaign pages, ensuring a unified shopping experience across both platforms throughout the sale period.
Paid Social — Meta (Facebook & Instagram) — performance-driven assets were created for feed and story placements across Facebook and Instagram, designed to communicate the sale clearly, drive click-through, and convert both existing fans and new audiences within the campaign window.
Newsletter — a bespoke newsletter design was crafted for the campaign, delivering the End of Season Sale directly into the inboxes of the club's subscriber base. The design balanced promotional clarity with on-brand visual quality, serving as a key owned-channel driver of traffic and conversions.
The result was a cohesive, commercially focused campaign — consistent in identity across all formats and channels — built to maximise the reach and impact of the sale in the final stretch of the season.
