Sports — Football
Visual creatives
2025
To close out the season on a strong commercial note, our team delivered a full multi-channel asset suite for the FC Red Bull Salzburg End of Season Sale campaign. The campaign covered the club's official website, the Red Bull Shop, in-stadium screens including the videowall and Bull Shop displays, and a dedicated newsletter design — ensuring broad reach across both digital and physical environments.
The campaign's creative centrepiece was a bespoke loop video featuring a 3D effect in which the club's iconic pentagon and sale visuals orbit dynamically around a player — bringing motion, depth and premium production quality to the in-stadium experience and elevating the campaign well beyond a standard sale asset package.
The asset suite was built to serve a wide range of placements, with the 3D loop video anchoring the campaign's visual ambition across the physical in-venue environment:
Website & E-commerce — assets were produced for both the FC Red Bull Salzburg official website and the Red Bull Shop, covering all required formats for product and campaign pages and maintaining a consistent sale identity across both storefronts throughout the campaign window.
In-Stadium Screens — the End of Season Sale was brought to life across the stadium environment through dedicated adaptations for the videowall and Bull Shop screens. Alongside the static formats, the 3D loop video was produced specifically for these placements — a seamlessly looping animation in which the club's pentagon graphic wraps dynamically around a player in a full 3D rotation, creating a visually striking and attention-commanding piece of content perfectly suited to large-format live environments.
Newsletter — a dedicated newsletter design was crafted for the campaign, delivering the End of Season Sale directly to the club's subscriber base through a visually cohesive and conversion-focused owned-channel touchpoint.
The FC Red Bull Salzburg End of Season Sale campaign stands out for the creative ambition brought to what is typically a purely promotional brief. The 3D loop video — with the club's pentagon circling the player in a continuous, fluid animation — transformed a commercial sale moment into a piece of premium content that reinforced brand quality even while driving discounts.
The combination of a full digital and physical channel presence, anchored by a standout motion piece, made this one of the more technically and creatively complete campaigns in the portfolio — demonstrating that sale-driven work doesn't have to compromise on craft or visual impact.
